PZ Cussons Beauty LLP challenged whether: 1. the claim "the UKs [sic] No 1" in ad (a) was misleading and could be substantiated; 2. ad (b) gave the misleading impression that Skinny Tan did not contain DHA and therefore smelt better than other tanning lotions; 3. the claims in ads (a) and (b) that the product was “natural” were misleading; and. Innovaderma UK Ltd t/a Skinny Tan responded that their claim to be the “UKs [sic] No 1” was based on them being the No 1. Sales value ex VAT self-tan brand within a major pharmacist in that year to date. 4. the claims in ads (a) and (b) that the product had smoothing and firming effects on the skin, would make consumers look thinner and reduce the appearance of cellulite were misleading and could be substantiated. InnovaDerma PLC . Our rulings are a transparent record of our policy on what is and isn’t acceptable in ads. From how to access your account online, scam awareness, your Sales value ex VAT self-tan brand within Superdrug YTD, although we were not provided with evidence to demonstrate that was the case. On this point, ad (a) breached CAP Code (Edition 12) rules  They are engaged and passionate about their work. The board has dismissed Bayer with immediate effect and Ross Andrews, a director, will become non-executive chairman, the company said. Our website offers information about investing and saving, but not personal advice. InnovaDerma ™ has announced that it has created a new Public Limited Company (PLC) in United Kingdom (UK) as it embarks on a public listing on a UK exchange late October / early November of 2014 as part of its growth and liquidity plans. 3.33 3.1 It can hide cellulite and give you an all over healthier glow ... Look for the natural alternatives No-one should be putting chemical DHAs on their skin anymore as there are now tanners available that use a tanning agent that works naturally with your skin to create a far more natural looking colour. Marketing communications must not materially mislead or be likely to do so. However, the ASA did not receive sufficient information about the way that the product was manufactured; especially what level of processing took place to conclude that the product as a whole was natural rather than just the ingredients. We also considered that consumers would regard the claim “100% certified” to mean that the product as a whole had received a certification that it was “natural”. Online, catch-up TV and radio, in-app and in-game, Newspapers, magazines and printed materials. The ASA may regard claims as misleading in the absence of adequate substantiation. We considered that this did not constitute a substantive body of evidence to support the claims that Skinny Tan could be used to “tone” or to give somebody “smoother skin” or “less visible cellulite” or that Guarana could be used to make cellulite look “visibly smoother and less obvious”. WC1N 3AF. Executive Summary. We considered that the claim in ad (a) that “UK Mum of two invents a new way to Tan [sic], tone …” implied that the product would assist with toning rather than simply the appearance of toning because, taken on its own the claim did not qualify that this referred simply to appearance. InnovaDerma has presence in the UK, Europe, US, Australasia, Asia and Africa. Coronavirus - we're here to help InnovaDerma has presence in the UK, Europe, US, Australasia, Asia and Africa. UK Regulatory (RNS & others) TIDMIDP . 3.7, 27 Old Gloucester St On this point ads (a) and (b) breached CAP Code (Edition 12) rules  Skinny Tan stated that it was commonly believed that tanning could make you look thinner. 4. We considered that the ad implied that Skinny Tan’s product did not contain DHA since, rather than contrast “chemical DHAs” with natural DHA, or naturally occurring DHA, the product claimed to use “a natural tanning agent”. InnovaDerma has presence in the UK, Europe, US, Australasia, Asia and Africa. Blake Hughes, who took over as chief executive seven weeks ago, said: "We will be exploring options to strengthen the balance sheet to ensure the business is well positioned for the future. No news or research item is a personal recommendation to deal. Headquarters 3530 Saint-Laurent boulevard, Suite 300 Montreal, QC, H2X 2V1, Canada. The Company generated revenues of £5.0m, up c.28% compared to the same period last year (H1 2019: £3.9m). With in-depth therapeutic expertise and our focus on dermatology, we are committed to the clinical development of the next generation of dermatology therapies. We considered that some of the claims in the ads went beyond describing cosmetic effects and described physiological benefits and would therefore need to be substantiated by an appropriately robust body of evidence. RNS Number : 6920S . 3.7 Learn more about our Press Team and how to sign up to gain access to embargoed rulings. 3.1 investments are right for you, please request advice, for example from our, Register for online Sign up to our newsletters. InnovaDerma shares dropped 16.2% to 54.5p at 10:55 GMT. (Comparisons with identifiable competitors). Marketing communications that include a comparison with an identifiable competitor must not mislead, or be likely to mislead, the consumer about either the advertised product or the competing product. 3.33 InnovaDerma has presence in the UK, Europe, US, Australasia, Asia and Africa. InnovaDerma has presence in Europe, US, Australasia, Asia and Africa. United Kingdom InnovaDerma is a UK developer and marketer of beauty, personal care and clinically proven life science products. 3.7 So you can make informed decisions for yourself we aim to provide you with the best information, best service and best prices. Marketing communications must not materially mislead or be likely to do so. However, we understood that the product did contain DHA. Click here for FAQs and to submit an enquiry. InnovaDerma was performing well going into the pandemic and with the support of our major shareholders I have every confidence in the prospects of the company." (Misleading advertising),  The company said it expected tanning sales to improve as Covid-19 restrictions ease and the peak season comes around between April and June. Claims on the Skinny Tan Facebook page and on www.skinnytan.co.uk: a. NOTIFICATION OF MAJOR HOLDINGS (to be sent to the relevant issuer and to the FCA in … The trial was carried out by volunteers and evidence was gathered based on their observations of their physical appearance. Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove claims that consumers are likely to regard as objective and that are capable of objective substantiation. 3.1     Headquartered in the UK, InnovaDerma is an emerging leader specializing in the research, manufacture, and marketing of clinically proven products in life sciences, beauty, and personal care products. We also did not receive evidence that the product as a whole, rather than just ingredients that made up the product had been independently certified as “natural”. 3.33 We considered that consumers would regard this claim to refer to the overall market for self-tanning products. Suite à la formation d’InnovaDerma ™ PLC, toutes les sociétés InnovaDerma ™ dans le monde entier deviendront des filiales à 100 %, y compris InnovaDerma ™ Aus& NZ Pty Ltd, InnovaDerma ™ NZ Limited, InnovaDerma ™ UK Limited, InnovaDerma ™ International (Hong Kong) Limited et InnovaDerma ™ Philippines Limited. InnovaDerma PLC. We considered that the trial provided by Skinny Tan was not adequate to substantiate that the product had any benefits beyond appearance. InnovaDerma said the crisis had "severely impacted" its finances and that it had agreed in principle to borrow £500,000 from Mark Ward, a non-executive director and the company's biggest shareholder. The value of investments can go down in value as well as up, so you could get back less than you invest. UK sales fell 32% to £2.9m but US sales rose 17% to £0.4m and sales in Australia increased 52% led by Skinny Tan. Marketing communications must not materially mislead or be likely to do so. The board will review the value of intangible items on the balance sheet based on recent trading and this will lead to a "substantial" impairment, the company said. Skinnytan UK Ltd., InnovaDerma Plc, Cygenta Capital & Advisory Pty Ltd., Ergon Medical Ltd. Mark Michael Ward, 45 Non-Executive Director: InnovaDerma Plc: … (Comparisons with identifiable competitors). InnovaDerma was performing well going into the pandemic and with the support of our major shareholders I have every confidence in the prospects of the company.". Innovaderm shares your mission of developing innovative treatments for patients living with skin diseases. We considered that the claim in ad (b) that “No-one should be putting chemical DHAs on their skin anymore as there are now tanners available that use a tanning agent that works naturally with your skin” would be regarded by consumers as a comparative claim, with the implication that other products contained chemical DHAs whereas Skinny Tan’s product was a natural tanning agent. 3.7 InnovaDerma’s flagship product, Skinny Tan UK, is the highest driving revenue item within its brand umbrella, and was the perfect starting point for a new automated campaign strategy. Filing history for INNOVADERMA UK LIMITED (09028508) People for INNOVADERMA UK LIMITED (09028508) More for INNOVADERMA UK LIMITED (09028508) Registered office address 27 Old Gloucester Street, London, WC1N 3AX . InnovaDerma (LSE: IDP), a UK developer of beauty, personal care and life sciences products, provides a trading update for the six months ended 31 December 2019. Four issues were investigated, all of which were Upheld. In independent trials 84% reported that Skinny Tan gave them smoother skin and less visible cellulite. InnovaDerma is a UK developer and marketer of beauty, personal care and clinically proven life science products. London TR-1: S tandard form for notification of major holdings . (Sharecast News) - InnovaDerma shares dropped after the beauty products company said it was considering options to strengthen its balance sheet and had sacked its executive chairman. A great advantage is that these natural agents don't smell so strongly of that awful fake tan smell. INNOVADERMA PLC. Registration number 07900133 ANDREWS, Ross Martin Hilton Correspondence address 382 Russell Court, Woburn Place, London, United Kingdom, WC1H 0NH . TR-1: Standard form for notification of major holdings . Marketing communications must not materially mislead or be likely to do so. This information is provided by RNS, the news service of the London Stock Exchange. Because the product contained DHA, and because we had not seen any evidence that it smelt better than products containing other DHAs, we therefore concluded that the claims in ad (b) were misleading. Marketing communications that include a comparison with an identifiable competitor must not mislead, or be likely to mislead, the consumer about either the advertised product or the competing product. We also considered that the claim in ad (b) that “derived Guarana that together with the tan will help make cellulite look visibly smoother and less obvious” would be understood to imply that Guarana had properties that reduced cellulite. UK Regulatory (RNS & others) TIDMIDP . If you have an Investor Relations or press related query, please contact us via innovaderma@tbcardew.com or on +44 20 7930 0777. INNOVADERMA UK LIMITED - Free company information from Companies House including registered office address, filing history, accounts, annual … b. Skinny Tan is the first tanner to combine 100% certified natural tanning with organic smoothing oils and firming guarana berries. The Facebook post, seen in September 2016, stated "UK Mum of two invents a new way to Tan [sic], tone and look thinner AND this summer it became the UKs [sic] No 1! And over 90% said it smelt delicious! here to help. Because Skinny Tan were not able to demonstrate that they were the bestselling product across the whole market we therefore concluded that the claim "the UKs [sic] No 1" in ad (a) was misleading. Follow ... UK Limited Company What's this? 23/10/2020 16:13: 23 October 2020- news no idea what to make of it InnovaDerma PLC ("InnovaDerma" or the "Company") Requisition notice, adjournment of the AGM and progress of CEO appointment InnovaDerma (LSE: IDP), a UK developer of beauty, personal care and life science products, announces that it has received a requisition notice (the "Requisition Notice") … Hargreaves Lansdown is not responsible for an RNS Number : 8805P . Isn't it time you made the switch to the tanner that is good for your skin?". the views of the author. Company status Active Company type Public limited Company Incorporated on 19 September 2014. The "Tanning Tips" page on the website, seen in January 2017, stated "No matter what time of year it is "Tanning" is a fantastic way to help your body look instantly toned. 3.1 article's content and its accuracy. InnovaDerma ™ PLC with company number 09226823 was officially incorporated on September 19, 2014 under the Corporation … The ads must not appear again in their current form. InnovaDerma PLC (LSE: IDP) specializes in the research, manufacture and marketing of clinically proven products in life sciences, beauty and personal care products. 2 & 3. Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove claims that consumers are likely to regard as objective and that are capable of objective substantiation. (Substantiation). 3.7 Innovaderma UK Ltd t/a Skinny Tan responded that their claim to be the “UKs [sic] No 1” was based on them being the No 1. Ad (a) also included other claims that suggested physiological benefits to the product such as “Skinny Tan gave them smoother skin and less visible cellulite”. 3.33 About InnovaDerma. IDP.UK - key executives, insider trading, ownership, revenue and average growth rates. Get updates, handy hints, and insightful advice direct from the experts who write the advertising rules. The maker of Skinny Tan self-tanning lotion said revenue fell to £4.1m in the six months to the end of December from £5.1m a year earlier as the Covid-19 crisis hit sales of beauty and tanning products. If you're not sure which 12 June 2020 . Skinny Tan said they were referring to the much narrower category of No 1. Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove claims that consumers are likely to regard as objective and that are capable of objective substantiation. agencies. We also told them not to state or imply that their product as a whole was natural, to state or imply that it has any benefits beyond cosmetics, to state or imply that Guarana had properties that reduced cellulite or gave the appearance of reducing cellulite or to state or imply that the product reduced the appearance of cellulite. 2 & 3. 07 November 2019 . The UK … If you are unsure about the suitability of an investment please contact us for advice. Detailed company description & address for InnovaDerma PLC. We acknowledged that Skinny Tan had provided evidence to show that its products were made using natural ingredients. (Misleading advertising),  3.7 On 2 December the company said Chairman Joe Bayer would resign at the end of January. The ASA may regard claims as misleading in the absence of adequate substantiation. access, InnovaDerma to shore up balance sheet, sacks chairman. 3.1 As well as the UK, the company has a … The Advertising Standards Authority Ltd. (trading as ASA), registered in England and Wales, Registered Number 0733214, The Advertising Standards Authority (Broadcast) Ltd. (trading as ASAB), registered in England and Wales, Registered Number 5130991, The Committee of Advertising Practice Ltd. (CAP), registered in England and Wales, Registered Number 8310744, The Broadcast Committee of Advertising Practice Ltd. (BCAP), registered in England and Wales, Registered Number 5126412, All companies listed are registered at: Castle House, 37-45 Paul Street, London, EC2A 4LS [. CRO Operations and Administration Suite 300 1-866-575-3111 With the help from dotdigital, InnovaDerma launched campaigns with a focus on its Welcome series, Product Replenishment and Birthday series. InnovaDerma PLC, through its subsidiaries, engages in the research, manufacture, and marketing of clinically proven products in life sciences, beauty, and personal care products in the United Kingdom, the United States, Australasia, and the Asia Pacific region. InnovaDerma is a UK developer and marketer of beauty, personal care and clinically proven life science products. The ad went on to say “A great advantage is that these natural agents don't smell so strongly of that awful fake tan smell” which we considered would be understood to mean the advertised product smelt different, and better than, products containing “chemical DHAs”. wellbeing and our community we're Detailed company description & address for InnovaDerma PLC. InnovaDerma (LSE: IDP), a UK developer of beauty, personal care and life sciences products, provides a trading update for the six months ended 31 December 2020. InnovaDerma PLC . NOTIFICATION OF MAJOR HOLDINGS (to be sent to the relevant issuer and to the FCA in … (Substantiation) and  We told Skinny Tan not to: refer to their products as “No 1”; imply that they did not contain DHA; or imply that its smell was better or that this was a result of other products containing DHA. 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