This unique blend of properties allows marketers the opportunity to reach 3.8 million people in America's 11th largest market in a variety of advertising, marketing, promotional, activation and partnership platforms, designed to increase your brand's visibility, drive sales and enhance your company image. Vinik has also taken an aggressive approach to promoting hockey within the community, especially for underprivileged youth. … Hodně těžké! Blankenship explained that, for the Lightning, fan experiences include the ease of finding and purchasing tickets, the ease of parking, the customers’ experience walking from parking spaces to the arena, entering the arena, and finding seats. Eric Blankenship, vice president of marketing for the Tampa Bay Lightning, visited Samford University Nov. 7 to discuss the inner workings of marketing the National Hockey League team in Tampa, Florida. Her hobbies include obstacle racing, running, swimming, kayaking, SCUBA diving, and opera/classical singing. Every game has sold out this season and future games are expected to sell out as well. This is not just the case in experience marketing; it also happens in product marketing. Whether the do-it-yourselfers do a terrible job or a great job is irrelevant; it is their perception of how well they perform the task that dictates whether they become customers. The expansion team began play in 1992 in Tampa's 11,000-seat Expo Hall, then moved to the Florida Suncoast Dome (now named the Tropicana Dome and the home of the MLB Tampa Bay Rays) for the 1993 season. The marketing tactics listed above are clearly effective for the Tampa Bay Lightning because the team gained 300,000 new fans just in the past 6 months alone, and has reached one million total. More than 40 students attended the presentation hosted by Samford University’s Center of Sports Analytics. Wickett is exiting his role as … All NHL logos and marks and NHL team logos and marks as well as all other proprietary materials depicted herein are the property of the NHL and the respective NHL teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. Tampa Bay Lightning spokesman and executive vice president Bill Wickett has been hired away by the Nashville Predators. VSG's portfolio includes professional sports (Tampa Bay Lightning), college athletics (University of South Florida), concerts and family shows (Amalie Arena / Yuengling Center), a digital streaming network (The Identity Tampa Bay), a 60-acre waterfront district development (Water Street Tampa) and a full-service retail & merchandise operation (Tampa Bay Sports). Our services fit seamlessly into any marketing strategy. 20:00. Experiences remain in the mind for a lifetime. The Tampa Bay Lightning have gone the entire calendar year (21 games) without allowing more than three goals. Marketing Manager salaries at Tampa Bay Lightning can range from $40,442 - $108,416. Tampa Bay Lightning salary trends based on salaries posted anonymously by Tampa Bay Lightning employees. Provide executive leadership for Partnership Development & Activation Department of Tampa Bay Sports & Entertainment (Tampa Bay Lightning, Tampa Bay Storm, Amalie Arena). "When we looked at the trends locally in positivity rates and hospitalization rates and … According to Blankenship, “the actual hockey game is only one part of the total customer experience.” The experience actually starts the minute a fan searches for tickets online and does not end until that fan drives out of the parking lot after the game. To enjoy benefits of community engagement, a company’s senior leaders should choose projects that they are passionate about and that fall in line with the company’s core values. They are often referred to as the Bolts, and the nickname is used on their current third jersey. Chiara is also a freelance digital marketer for small businesses and is finishing up her MBA with a specialty in marketing from the University of South Florida.